The Graphic Artist II position within Marketing and Technology organizations should be an expert in producing and delivering graphic art such as, but not limited to illustrations, logos, graphics, marketing materials, and components. The Graphic Artist should also be an expert in the best practices for ensuring that these assets view as expected on all delivery channels (web, social media, print, mobile, etc.)
In addition to graphic content, the Graphic Artist should be able to create, with direction, text content, photo content and video content.
While production, consulting, planning, and design of these assets is the Graphic Artist’s primary function they also share some functions within their organization.
In Marketing, the Graphic Artist may be required to deploy these assets to the various delivery channels, consult and contribute on overall strategy and implementation of strategy, and administer the various delivery channels.
In Technology, the Graphic Artist should be able to contribute to the design and layout of applications, reports, wireframes/mockups, and more.
The Internet Marketer I position within the Marketing organization should be an expert in producing and delivering rich and meaningful content. The Internet Marketer should also be an expert in the best practices for communicating with the public on Social Media and Web platforms.